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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey …
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing.…
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- Multiple question types (44)9.393%
- Themes (44)8.181%
- Custom logo/branding (42)8.181%
- Survey templates (42)7.373%
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$30
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$35
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$59
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Create Lead Generation Form Typeform | Typeform Tutorial | How to create Typeform | Typeform Demo
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Reverse ETL automation with Typeform, Marketo, BigQuery, and Slack
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Notification Option Typeform | With Demo
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Typeform Example Market Research Survey
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform Videos
How you ask is important
In this Software Unboxing, we demo Typeform. Walking through the steps of taking a template to functional form, this tutorial is a great introduction to Typeform.
Typeform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey administration. Users have utilized Typeform for a range of purposes, including conducting surveys, gathering feedback, and collecting customer reviews. The software has been commended for its user-friendly interface and customizable forms that match company branding, simplifying the data collection process.
Typeform has proven to be particularly valuable in content marketing teams, allowing them to gather insights and recognize pain points through easy and efficient data collection. It has also been widely used in customer success and marketing departments to collect and analyze feedback from SaaS product customers. The software's logic mapping capabilities have made it an ideal choice for conducting large-scale surveys and research, tailoring questions based on respondents' previous answers. Furthermore, Typeform has been praised for its design and layout options, providing a more enjoyable survey experience compared to other platforms like Google Forms.
In addition, Typeform has been employed in various industries such as education, non-profit organizations, event planning, customer engagement, and partner programs. Whether it is building online applications for a non-profit trade school or administrating surveys to qualify job applicants, Typeform has proven to be a time-saving solution that collects data as a whole rather than individually. The ability to add logic jumps within the survey process allows users to customize the experience based on respondents' actions. Integration with CRM systems like HubSpot further enhances the form experience for users by streamlining marketing requests.
While many users have praised the features and capabilities of Typeform, there have been occasional complaints about the customer support provided by the platform. Some users have reported slow response times and problems with problem analysis. Additionally, changes to Typeform's plans have prompted concerns among users about potential issues. Despite these criticisms, Typeform remains a popular choice for individuals and businesses seeking a user-friendly and customizable tool for their data collection needs.
Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.
Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.
Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.
Confusing User Interface: Some users have found the user interface of Typeform to be confusing and not intuitive, particularly when creating forms or navigating through the platform. They feel that a more streamlined and user-friendly interface would greatly enhance their experience.
Limited Customization Options: Multiple users have mentioned that they find the customization options in Typeform to be limited. This makes it difficult for them to create surveys or forms beyond the provided question options, limiting their ability to gather specific information from respondents.
Lack of Integration with Popular Services: One user has expressed dissatisfaction with Typeform's lack of integration with popular services other than Zapier. They believe that having more native integration options would make it easier for companies to connect Typeform with their existing tools and systems.
Users have made several recommendations for Typeform based on their experiences. Firstly, many users suggest integrating Typeform with Slack as it enhances collaboration and data sharing within teams. Secondly, Typeform is highly recommended as a free and user-friendly alternative to SurveyMonkey. Users appreciate the better overall user experience offered by Typeform. Lastly, users recommend Typeform for its ability to handle large volumes of surveys and collect a large number of responses. It is particularly praised for its customization options and suitability for quickly gathering data.
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(1-25 of 32)Companies can't remove reviews or game the system. Here's why
September 13, 2022
Great Features. Execution Needs Improvement
Score 3 out of 10
Vetted Review
Verified User
We have used Typeform to conduct large-scale surveys and research for our company and our industry. Typeform is ideal for the types of surveys we send because it has logic mapping, ie: if a respondent answers a question one way then you can map the next questions they receive. For example, if the survey asks "Is your favorite color red or blue?" Answering "red" might take you one way, while answering blue will take you to a different set of questions.
- Logic mapping
- Easy-to-use for end user
- No protection against bots
- All surveys are posted publicly
- Data integrity easily goes down the drain because of the proliferation of bots, I've found.
January 02, 2022
Typeform makes surveys engaging and conversational!
We use Typeform in every department of our company. From our marketing department using it to create forms for use by customers to our sales department using it capture leads. We have also used it as a part of various social media contests and give-aways to capture user contact information and contest submissions. Another use of Typeform is for internal communications and questionnaires to our staff.
- Surveys
- Quizzes
- Integrations/plugins
- More flexibility for design of forms
- Better user analytics
- Organization of Workspaces
Typeform has been a great addition to our company. We are always focusing on giving our users the best experience possible and with Typeform we believe we can even with surveys. Gone are the days of the dated old Google Forms and people seem to be engaging more with the new forms of filling out surveys which Typeform delivers on.
- Reliable
- User experience
- Engaging
- Surveys
- Pricing
- Templates
- Data
June 23, 2021
The best surveying tool for design!
I use it for validating ideas and capturing user sentiment around a particular feature or user flow. The feature may be an existing one or one that will be introduced. I have also used it to capture leads based on the answers for a startup. And lastly I have used it for capturing customer reviews about the products I sell and how to improve them.
- The beautiful presentation of the forms is second to none
- Very customizable with logic features
- Easy to share results
- Easy to find previous typeforms
- Intuitive interface
- The icon menu can be confusing at first; I'd rather have text and icons
- The limit of responses on the basic plan
- Embedding issues in certain mail providers
April 30, 2021
Beautiful, intuitive response collection!
We use Typeform to manage everything from customer surveys and NPS collection to internal processes. Typeform makes it easy to create beautiful, intuitive ways of sharing information. We love how Typeform's team continually improves the product and have seen them introduce some exciting and really helpful features over the last three years.
- Integration with HubSpot for automatic response routing
- Incredibly intuitive, beautiful design.
- Simple to build and deploy.
- Greater form customization, though I understand that by giving users more control, that might impede overall intuitiveness from a respondent's standpoint.
- Better reporting and data export.
- Logic jump is great, but the way it's designed could be clearer—I wish there was a way to see an indent of the questions that would only be asked under certain conditions within the preview itself, not just the form map.
April 22, 2021
The unique form builder
We like to use Typeform at the very beginning of any project, to collect info or validate assumptions with our stakeholders.
- Mobile first
- Great usability, focused on the users (interviewer and interviewees)
- Image research survey
- Customizable survey display
November 30, 2020
One of the best solutions for custom web forms and more!
Score 10 out of 10
Vetted Review
Verified User
We are using Typeform for several solutions in our Learning & Development department. We have used it as a survey tool, information/recommendation form, quiz, etc. It is a modern online form builder that works on any device and is affordable. It is simple to use but has several advanced features to build more complex forms if that's what you need. We have also used it as part of an automation for our training intake process for new requests that come in across our Americas division.
- The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
- Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
- Integration with products like Zapier allow you to use it as part of a larger automation in your company.
- Visually pleasing designs with use of themes, images and video to match your branding.
- Quizzes can be accomplished using the calculator tool and branching, but it would be nice to have it as a default form type so it could be more easily built.
- Would be nice to see the system have more options for default messaging/email confirmations tied to specific forms.
- Although the integration with Zapier is expansive, some companies may want more native integration with other popular services instead of using a third party solution.
We use Typeform internally and with many of our clients for a variety of reasons. From web contact forms, to process checklists and surveys. We even used it as an "online tax return" system for one of our accounting clients to populate all the data required to process their simple individual tax returns.
- Simple and intuitive user interface.
- Clean and pleasing design with nice quirkiness (like Mailchimp).
- Great level of integrations available and customisations.
- The editor is sometimes not intuitive to start with, but once you know how, it's quite easy and quick to create content.
- The performance is sometimes not that great and the webpage has to refreshed and any edits are lost.
Our organization regularly survey constituents, whether students, alumni, or donors. We have tried a number of surveying platforms over the years with varying degrees of success. Typeform has provided the best interface for our constituents. Each department manages its own surveys. These can be stored in individual folders within Typeform. Surveys can easily be duplicated for re-use without losing prior information. User interaction with Typeform surveys is clean. I really like that all the questions aren't presented at one time, but that questions appear as respondents move through the survey. There are a variety of question formats, from radio tab to multiple-choice, short-answer, and email/phone. Typeform has become our go-to for gathering feedback on a wide range of topics as we engage with constituents and their interests.
- Easy to create survey from scratch.
- Drop-and-drag elements for ordering and re-ordering.
- When duplicating surveys, it can be helpful to have time-sensitive questions highlighted to make sure these key fields are updated correctly.
January 18, 2020
A beautiful way to collect beautiful data
We use Typeform both internally and externally. Externally, our customer success team uses it to collect information from our partners before we get to the implementation stage to learn about their training process and product configuration. Inside our org we use Typeform to share information on deals closed to both Accounts Receivable and to customer success. Marketing has also used it to collect webinar registrations (in combination with Zapier).
- Data collection
- Low price
- Collaboration
- Logic Flows
- Good user experience
- No training
- Sharing
- Customization
- Plug in/API access
January 17, 2020
Typeform is the best form and survey tool we have used
When use Typeform in a variety of situations from short, temporary surveys internally to developing complicated online apps, we use Typeform over other form tools because it is easy to set-up, share, and complete. Having a fluid user experience increases results. We also like that seems different from most survey and form tools.
- Logic Mapping
- Creating a fluid, fast user experience for form completion.
- I wish the design scheme and templates choices had more options.
- Direct integrations with our CRM and website solution (HubSpot and Squarespace).
January 08, 2020
Love this service!
We currently use Typeform in a couple of different areas in our organization. We use it for our partner program for a quick and easy way to submit orders. We also use it in our customer experience department for training aspects to provide a seamless transition between materials. Typeform overall is an extremely easy system to use.
- Provides great templates to use.
- You have the ability to build from scratch with a multitude of options.
- The branching can be difficult to understand at the start.
- There are almost too many options.
January 08, 2020
Typeform is for the design-minded!
Typeform is ideal for the design-minded person. It offers design and layout options that Google Forms just doesn't provide and makes actually taking the survey fun for the user. As a company that greatly cares about branding, design, and user-friendliness, Typeform is the solution that makes the most sense in those interests.
- Design.
- Layout.
- Ease of use.
- Overwhelming options.
January 07, 2020
A Software that Delivers What is Promises!
We use Typeform to interact with clients. We created a questionnaire that allows our clients to select options and specifics for their event as it relates to our services. Additionally, we use TypeForm as part of our interview process for applicants that want to work for our company. We use the questionnaire to qualify applicants through scenario type questions.
- Allows for customization to meet your specific needs
- Provides a user friendly platform that doesn't require an outside contractor to create questionnaires
- Though you can learn how to build simple questionnaires fairly easily, but for more complex things it does require some additional knowledge.
- There is no phone support. They only communicate through email and on their business hours (in Spain).
We use Typeform with our clients to help them build and create better surveys. We also use Typeform to create surveys for our target audience, clients, and team members. Typeform is a fantastic tool to source information quickly and efficiently. It is used across all departments for our clients, as any team can use it to source relevant information.
- The user experience is very friendly. It's easy to get started and to start creating forms.
- Templates. Typeform has many templates to help save time and create ideas.
- The Basic package has many options and integrations to get form builders started.
- The Typeform branding is only removed at the Pro+ ($70 per month level).
- The option to edit the URL.
- Team members can only be invited at the $70 per month level. By charging a lower price, Typeform might get users to add more team members as opposed to using once account per business/team etc.
May 01, 2019
Fast to use and easy to self-learn
I use TypeForm to survey internal teams on a wide range of business topics, and the survey results help to inform planning priorities. For example, in a recent survey we gathered pricing input from the global sales organization and used the feedback to guide price levels for an upcoming software product release.
- Ease of use: TypeForm is easy to self-train within less than an hour.
- Flexibility: I can capture a wide range of survey inputs, such as multiple choice and rankings
- Accessibility: I appreciate that survey results are easily accessible in downloads that I can view in Excel or other tools.
- The central dashboard could do a better job of highlighting my active survey, versus historical.
- The notifications feature for new results was previously available for all users, and seemingly the company has changed the policy on this feature a couple of times.
February 02, 2019
Coding-Free Form and Survey Creation
We use Typeform on our internal blog to conduct employee surveys and gather information across departments. It's an easy way to gather information without having to code anything, and we can get it set up quickly so we can add a new form each week with our weekly blogs. We have the Pro Plan, so we can collect an unlimited number of responses each month which allows us to ask whatever questions we choose.
- Creating a form is really easy, no knowledge of coding is needed.
- I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
- The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.
- The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
- When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
- Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
December 20, 2018
Typefom is best when you need a customizable solution for lead gen forms, customer feedback & feature requests
Typeform was being used by our Sales, Marketing & Product Team to obtain user feedback both on the service aspects as well as product features. While Typeform offers extensive capabilities, it was too much for our needs, especially once we started using Pipedrive which comes with its own form builder. Typeform was used when we used Salesforce and had to be integrated with Zapier - the connection sometimes broke.
- User-friendly
- Accessibility
- Free version
- Pricing for paid version is quite high
- UI is over-complicated for most basic users
December 08, 2018
Our Customer Success team's customer feedback/survey tool of choice
Our Customer Success and Marketing departments use Typeform frequently to collect feedback from our SaaS product customer base. Our CSMs utilize it strongly, as it's proved to be an effective tool to both collect and analyze feedback and then turn it into actionable insight or share it with the rest of our company or even our customers. It was a rough start finding a survey tool to fit all of our needs, and we originally turned to other tools, but after giving Typeform a try we can definitely say that we're very happy with its functionality and the vision/direction Typeform's moving towards as a business.
- Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
- Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
- You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
- Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
- I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
- We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
- While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).
November 30, 2018
Solid tool at a solid price
We use Typeform across our whole organization, but primarily for customer engagement. We'll send surveys or quizzes to our audience for engagement purposes, not so much for email capture or the like. We may use it at a tradeshow as part of a prize giveaway (with scoring for quizzes) or maybe as a yearly survey to our entire email base to try and get an idea of what our audience wants.
- Visually appealing. Even though it's become more popular these days, I think Typeform still looks better than most form software available.
- Smart. With easy logic jumping and calculations, you can do some cool things.
- Integrations. To follow the conversion funnel you need integration between systems and Typeform has enough to get the job done (with a little IFTT or Zapier support along the way).
- Embedding on other web pages isn't the smoothest UX yet. There are times when the user is forced to scroll when the viewport has plenty of room and other quirks like that.
- Typeform may need to start offering more visual customization soon. Typeform was really cool when most people had never seen it before, but it's getting so popular it needs something else to stand out.
Our small non-profit trade school does not currently possess a student information database - we piece together databases with applications and softwares to meet our needs. In the case of Typeform, the Marketing & Admissions offices use the software to build out our online application for an individual to apply to our school, with the information filtering into our CRM (HubSpot) by way of Zapier, a software that helps information travel between open source softwares. Marketing also uses Typeform for surveying.
- Typeform is very user-friendly and requires very little knowledge of back end HTML or coding. Building forms in their platform is very easy and quick.
- Typeform has very easy-to-use "skip logic" that allows me to create a better form experience for the end user by changing the form based on the user's previous answers. It is very seamless and smooth, and it helps make the form much more personalized and "smart."
- The analytics are very good, but not quite to the level of "amazing." They give you what you need -- how long it takes people to complete the form, the platform or device they used, etc.
- All in all, Typeform allows your forms to be better than your average form - its not just a simple, vertical form. It can be interactive, it can be smart, and you can use photos to enhance the experience. For me, without a huge budget to build out a full-on application where users can create accounts and such, it works.
- Data transfer off of Typeform can be a challenge. We need to use Zapier to connect Typeform with our HubSpot database, and every time we want to make an update to the form, it often creates the need to re-map the fields in order to transfer the data perfectly.
- A user going "backwards" on the form can be difficult and create an awkward experience for the user.
- The software does not have any feature or way to allow individuals to start a form, leave, come back, and continue. Once someone leaves, it is gone forever. For me and for what I use the software for, it would be amazing if we could allow a user to bookmark their progress, or even create an account to start their application, returning at a later date to finish. Unfortunately, Typeform does not offer this.
- We get real-time respondent notifications, which is great, but the format in which they send the email cannot be replicated when going into the software and viewing results. Exporting submissions comes in the form of a spreadsheet, whereas the notification comes in vertically in order, with the question accompanying the response. So, if you do not save these response in your inbox, you're in trouble.
September 07, 2018
New to Typeform?! Easy Peasy
Typeform is being used in my organization by only myself currently, as we are rather new to using it. Typeform allows for me to collect data as a whole instead of each person emailing it to me one at a time. This has been a time saver on my part, as I do not have to record each person's email, it is collected right on Typeform and I am able to print what I need.
- Typeform does well allowing users to input their own questions. While their templates are awesome, not every organization uses set templates.
- Collecting the data directly on their website in your specific survey is a godsend.
- Truly the only area I feel could use improvement is under the report menu. I have to wiggle around on that tab to get exactly what I am wanting.
August 16, 2018
Easy to use and high value for the money!
Typeform is used primarily by the Marketing department as a form generator. We then integrate with HubSpot, our CRM. We use Typeform to handle Marketing requests and as a great way to improve the form experience of the user. HubSpot's forms, although technically nice, do not have a lot of design elements which can be very boring.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
- Form intake.
- Managing requests.
- Awesome reporting.
- Immersive data collection.
- Mobile and desktop friendly.
- Extremely versatile. Can handle any form requests we have. Contact forms, quizzes, shops or feedback forms all work great in Typeform.
- A lot of integrations, including HubSpot.
- Fantastic AI software that helps automate the form collection process and turn it into an experience for the consumer.
- More payment methods other than Stripe (although a good one).
- Better support. It is not 24/7 and they are based out of Spain, which can be a headache for American users.
- Reporting on the back end doesn't always facilitate use for short form/long form answers.
July 13, 2018
Visually appealing for responders, hard to learn
We use Typeform for all of our data collection (surveys, applications) for our membership. We also utilize it for internal surveys and weekly updates. We chose typeform for the visual appeal, but what really makes it a great tool is the ability to add logic jumps to your data (ie if someone does x, jump to a certain question etc) and the ability to integrate it to send data to another source using Zapier, which greatly reduces the time needed to move data or make multiple surveys.
- Logic jumps
- Aesthetically pleasing surveys
- Customization
- Integration
- User experience - hard to learn, not intuitive
- Downloading forms directly from Typeform
- Cannot create rules in a spreadsheet (so if you have a lot of rules or you use it for payment, this is a huge hassle)
June 07, 2018
User-friendly, team-friendly
We utilize Typeform for surveys within our organization. We have large-scale surveys, such as our bi-annual career satisfaction survey, that are sent out via Typeform. We also use it for small-scale information gathering, such as sign ups for events. We do have some departments that use it individually, but for the most part, we are using it to gather information from the entire organization. It's a very user-friendly tool. We have several people within the organization that use it, and new users have been brought up to speed easily. The customization tools make it easy to personalize.
- Survey options - there are different question options you can use, even within the same survey. When sending out large surveys with varying types of questions, it's convenient to have different options for those taking the surveys.
- Results - after you've completed the survey, your results are easy to download and analyze. Have the data ready to go with a Excel file is much more convenient than other survey sites we've utilized.
- Sharing - surveys are provided with an easy-to-use link. This makes sharing quick and easy.
- User-friendly - interface is easy to utilize. Very little training is required to use the tool effectively.
- Customizable - although some areas could improve, it is helpful there are different types of questions you can use, pictures can be uploaded, etc.
- In addition to convenient data, Typeform also keeps track of visits/who has completed the survey. If you're sending out mandatory notices to your team, and need to keep track of who has visited, Typeform makes this easy.
- There's definitely room for improvement on the customization side. Unless you know the ins and outs of the program, the surveys can be a bit plain.
- Creating anything beyond the question options given can be difficult. Adding variables and questions leading to other questions can be difficult. If your questions are straightforward and answers don't change the possibility of the next question, you shouldn't have much trouble.
- Surveys only allow for 10 questions per survey, unless you upgrade to the Pro version. I understand there's a need to make money, but for what we use the platform for, an upgrade wouldn't be necessary. It would be nice if you could ask more questions, but perhaps not utilize certain features if you're still on the basic plan.